Austin, Texas lives up to many of the iconic slogans that people have given it. We're known to some as "Bat City" and to others, "the place young people go to retire." But no phrase captures our city’s character quite like the 18-year-old slogan, "Keep Austin Weird."
Today this phrase lives on our mugs, t-shirts, and street art. But it is more than just an enjoyable statement of pride about our city’s uniqueness. Keep Austin Weird has been the rallying cry of not just one, but several important social movements in Austin’s recent history.
The phrase lives on through the ethos of peculiarity that attracts artists, creatives, innovators, and misfits from across the globe to call Austin their home.
Here’s how the famous Austin slogan got its…