JBGoodwin REALTORS® - Austin & San Antonio Real Estate Blog

In celebration of our prosperous history and to welcome our flourishing future, JB Goodwin REALTORS® is pleased to share our new logo and branding!

Our previous logo has been in use since the inception of J.B. Goodwin's real estate career, which began when he was only 22 years old. 43 years later, JB Goodwin REALTORS® remains a leader in the Texas real estate industry, with a well respected brand that revolves around helping people. It's in this spirit that we redefined our brand to respect our past while embracing the fresh, modern company we have come to be.

Starting At Square 1

Square one. That's the best place to begin when you're buying real estate. The yellow square behind our new logo represents this same concept, optically encompassing the first step of every real estate journey.

It also separates the word "JB" and "Goodwin", visually reflecting the way our company name is pronounced. This simple, clear structure carries over to the iconic shape of our Pantone 7549C yellow square: a bold design statement that shows off the structure, strength and integrity of our company.

All of these elements come together in our new brand, because they're all a core part of the company we built together. As we redesigned our brand, it was important that we visually represented who we are: square one—the ideal place to begin when searching for real estate.

Reflecting Our Recent Success

"Building on our 43 year history and uncompromised attention to providing quality service, we emphasize that our mission at JBGoodwin REALTORS® is simple. We want to 'Help People'," said J.B. Goodwin.

"We have been very pleased with the positive response from our clients and our agents which shows that this updated branding is a welcome change and will be quite successful."

We're excited about the refreshed logo and branding, which has been applied to our website, business cards, marketing materials, merchandise and so forth. We hope you love it as much as we do!

Update:

JB Goodwin continues to be an industry leading full service real estate office. Our new branding has been perceived extremely well and we look forward to continuing to help our clients achieve their real estate goals.