Dangers of Overpricing
- Multiple Listing Service Computer searches are selected
by price range. Your home may NOT be selected by the computer
as a possible property for an agent to show. The agent
may have a buyer who will pay $150,000. If they search
the computer up to $150,000 and your home is listed at
$153,500 in the computer, the computer will not even select
it for that agent to show.
- Even if the agent expands their search to include your
home, many potential buyers won't look, thinking your
home is over their limit.
- Buyers shop by comparison. Those who look at your home
at too high a price may decide to make a bid on a more
reasonably priced home.
- Appraisals are required on all new loans. Buyers realize
that to get a loan to purchase your home the bank or mortgage
company will have to agree to the value.
- Properties left on the market for extended periods of
time usually become "shopworn", just like old
merchandise in a department store. Many buyers believe
something is wrong and will only buy at a greatly discounted
price.
- Overpricing tends to dampen the other salesperson's
attitude, making it less likely for them to show your
home.
- Overpricing lengthens marketing time and invariably
results in a lower selling price than would have been
otherwise obtained.
Properties have to be shown to be sold. Price your home so both will happen.