Where Do Home Buyers Get Information?
Where did buyers find out about the homes they bought? Real Estate Agents top the list, followed by newspaper classified advertising and yard signs. Notice how the Internet also the tops the list.
| Source | 1995 | 1997 | 1999 | 2003 | 2006 |
| Real Estate Agent | 86% | 82% | 80% | 86% | 85% |
| Newspaper Advertisement | 51% | 51% | 43% | 49% | 55% |
| Internet | 2% | 18% | 37% | 65% | 80% |
| Yard Sign | 37% | 38% | 36% | 69% | 63% |
| Home Book/Magazine | 30% | 34% | 29% | 35% | * |
| Open House | 41% | 39% | 28% | 35% | 47% |
| Friends/Neighbors | 29% | 24% | 24% | 8% | |
| Builders | 15% | 9% | 10% | 37% | 8% |
| Television | 8% | 6% | 5% | * | |
| Real Estate Phone Hotline | 4% | 4% | 3% | * | |
| Relocation Company | 4% | 4% | 2% | 14% | * |
| Yellow Pages | 1% | 1% | 1% | * | |
| Knew the Seller | 6% | 6% | 5% | 22% | * |
*undetermined
The 2006 National Association of Realtors® Profile of Home Buyers and Sellers. NAR mailed an eight-page questionnaire in August 2006 to a national sample of 129,500 home buyers and sellers who purchased their homes between July 2005 and June 2006, according to county records. It generated 7,548 usable responses; the response rate was 6.3 percent. All information is characteristic of the 12-month period ending in June 2006.
